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The Baskerville typeface was designed in 1754 by John Baskerville, a master type-founder and printer. The typeface is categorized as a transitional typeface. It is not quite a humanist, organic feeling typeface, but it is also not an entirely modern and high contrast typeface. When creating this typeface, John Baskerville looked at the mathematical and cold feeling typeface called Romain du Roi and decided to make a similar typeface with rounded bracket serifs and a vertical axis.  The Baskerville typeface did not see much success during its creator's lifetime, however, it has since slowly gained popularity and respect for its elegant beauty and legibility.